When trying to define craft beer, each beer lover has a unique interpretation and story of discovery to share. To make a true craft beer definition even more difficult, each individual beer brand is one of a kind.
Craft beer is a term that can only be loosely defined. It generally refers to a brewery that emphasizes quality rather than quantity, though many craft brewers do produce prodigious quantities of beer.
Beer Advocate defines craft beer as "Beer brewed in limited quantities often using traditional methods."
Craft beer has been described variously as 10 minutes of pleasure, pure happiness in a glass, authentic, archetypical, an intellectual beverage that is to be savored not swilled and much, much more. It is enjoyed for everyday celebrations and is viewed by many as one of the special things in life that makes the day taste and feel a little better.
Each glass displays the creativity and passion of its maker and the complexity of its ingredients. Craft beer is treasured by millions around the world who see it as not merely a fermented beverage, but something to be enjoyed in moderation shared and revered. It is a versatile beverage that not only enhances food when paired, but is also often brought into the kitchen as a cooking ingredient.