Overview of Indian Craft Beer Market
Beer is the fastest growing
alcoholic drink in India at 12% CAGR. In matured markets
like USA 15% of the total beer market is captured by craft
beers, which in the Indian craft beer market can thus be
estimated in INR 6.85bn.
There are some Key drivers for craft beer business
- Increase in disposable income: Average household
disposable income in urban earning class is growing at ~6%
- Growing young population: ~50% of population is
20-40 age group in 2015 as compared in 46% in
2005.Approximately 70% of luxury customers and 50% of
premium customers are in the 21-24 age group.
- Stupendous growth in middle class population, the target
- Increasing demand from women consumers and young BPO
professionals, key target customers segments is driving the
Indian alcohol market.